Google Does Radio Advertising - Acquires dMarc

Unlike Yahoo!, which is busy in buying consumer oriented companies like Del.icio.us, Flickr, Blo.gs and WebJay, Google is after pleasing its advertisers.

Today Google has announced it is buying dMarc broadcasting for $102 million in cash. Google may end up paying as much as $1.136 billion over the next three years in contingent payments.

Tim Armstrong, vice president of Advertising Sales, Google says

"Google is committed to exploring new ways to extend targeted,
measurable advertising to other forms of media. We anticipate that
this acquisition will bring new ad dollars and accountability to radio
by combining Google's expansive network of advertisers with dMarc's
talented team and innovative radio advertising technology. We look
forward to working together to continue to grow and improve the
ecosystem of the radio industry."

Do you think this was a good acquisition for Google? Why is Google not going after consumer oriented companies? Will such ignorance of consumer oriented companies hurt Google in the long run? Regardles, media giants need to watch Google carefully.

Frank
Tags: Open Encyclopaedia dmarc
google radio

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